The story of craft

It’s never been easier to make something. Or forget it.

I scroll past images and skim over passages that once would have made me marvel at the skill of the creator.

For the longest time, we've chased automation, efficiency, and volume. We've replaced craft with content, steadily erasing the hand and voice of the maker with high-fidelity, grammatically-correct slop.

Now that we’ve got buckets of it, it’s the opposite that has the greatest value.

We stop for the things where we can see that the work mattered enough for someone to take the time and develop the skills to craft it.

Content can tell a story, but craft has a story.
History. Ambition. Struggles. Success.

Craft is what turns something made into something worth remembering.