Force: Building the machine

You've got the green light. The idea is legitimate, and it’s backed with investment. But you're getting nowhere. Fast.

People are enthusiastic. Busy. Plans, meetings, updates.

And three months later you've barely moved.

You're spinning your wheels while you burn through fuel and burn out people.

Lots of effort but very little force.

Force is the third of four things ideas need to get off the ground—Legitimacy, Investment, Force and Trajectory. LIFT.

Force is the right people, with the right skills in the right roles to actually build the machine.

Without it, even the best ideas run out of power before they reach altitude.

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Read more about the LIFT FlightPlan