Creative friction

Ideas, perspectives, and personalities can collide in creative contexts—meetings, workshops, brainstorming sessions.

The friction can be uncomfortable, but it’s an essential part of the process. Friction creates sparks—assumptions tested, ideas pushed, new possibilities discovered.

Without it everything is smooth and uninspired. The path of least resistance is well worn but leads nowhere new.

Too much friction can become a drag. Progress slows, energy drains, people tune out or drop off.

Creative leadership is getting the balance just right—enough friction to create sparks, but not so much it grinds.